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Digital Communications Manager

NHS AfC: Band 7

Main area
NHS AfC: Band 7
Full time - 37.5 hours per week
Job ref
Tavistock Centre
£45,780 - £51,393 per annum inclusive of HCAs
Salary period
Today at 23:59

The Trust

The Tavistock and Portman NHS Foundation Trust is a specialist mental health trust with a focus on training and education alongside a full range of mental health services and psychological therapies for children and their families, young people and adults.

We are committed to improving mental health and emotional wellbeing, believing that high quality mental health services should be available for all who need them. We bring a distinctive contribution based on the importance we attach to social experience at all stages of people’s lives, and our focus on psychological and developmental approaches to the promotion of health and the prevention and treatment of mental ill health

We contribute to the pool of ideas through our own research and development, but are also committed to bringing together the best ideas of the time, old and new, from inside and out, together with the most gifted and able professionals in our fields of endeavour. We aim to share our ideas and practice through as many routes as possible.

As a Trust we aim constantly to be evolving in nature and form in relation to the environment in which we work, to ensure that our contribution remains relevant.

The team

We are a small, experienced and dynamic team working to destigmatise mental health and make the case for the value of relational and talking therapies. We are responsible for managing all aspects of the communications for the organisation, internal and external, across all channels. We work closely together on a portfolio basis, sharing our skills and expertise to teach and learn from one another. In this way we strive to be resilient and to allow every team member to grow in their role as they work to protect and enhance the reputation of the Trust.

The role

Are you a communications professional with strong web and digital skills, who is looking to grow their skillset and become a great comms all-rounder?

We’re looking for someone who can keep our family of sites running smoothly, including managing content, scoping new features and undertaking light technical fixes. You don’t need to be able to hand-code a site from scratch, but you should be comfortable updating plugins and themes in Wordpress. You should also be able to troubleshoot when issues arise. We don’t expect you to be delving deep into the sites’ databases, but if a site does fall over you should be able to make an educated guess at where the issue might lie, and know who to contact and what to tell them to get things back on their feet ASAP. You don’t need to be a master of HTML and CSS, but you should be able to make minor changes to stylesheets where necessary to target misbehaving elements. We are happy to help you develop these skills in role, but expect an enthusiasm to be involved in the more technical end of CMS support, and excellent Google skills to find your way to a solution that fits the problem at hand.

Outside of your web skills, we are looking for someone with sharp comms senses, who can knock up high-quality written, visual and video/audio content to support our services and projects. Again, we don’t expect all these skills to necessarily be present from the first day in this role, but we are looking for someone with that spark to quickly grasp the key comms elements of any given piece of work and the enthusiasm and diligence to see it through to delivery.

The team works on an ‘agency’ basis, and you will have a portfolio of services across the Trust for which you will own the communications. You will work with the leads of the service to deliver strategic communications as well as the day-to-day corporate support. Through this approach, our communications team members will share their expertise and gain experience in all areas – every role will include a variety of press, publications, internal comms, social media, copywriting, events delivery, as well as video and podcast creation as we grow as individuals and as a team.

Applicants must have previous experience in a similar role; they must be digitally savvy, aware of emerging digital technologies and able to work collaboratively with internal and external stakeholders.

Previous experience with the mental health sector or the wider NHS or in further or higher education would be an advantage but more important is the ability to work proactively and flexibly to adapt to changing environments and work priorities

Main duties of the post

  • Be the communications relationship manager for a portfolio of Trust services, working with the team, division and directorate leads to identify, design and deliver effective multi-channel communications for that area of work.
  • Take responsibility for the development and maintenance of the Trust’s suite of public-facing websites.
  • Be the first point of call for digital communications expertise, advice and support for a range of internal stakeholders and partners.
  • Be the first point of contact when a technical issue arises within our family of websites
  • Update core files and plugins across our family of sites in Wordpress
  • Troubleshoot issues when updates cause conflicts between plugins
  • Troubleshoot when updates cause layout issues through minor modifications to CSS and HTML.
  • Be available on-call when sites experience major issues such as downtime.
  • Own the relationship and liaise with the various hosting providers, including liaising for tasks such as updating php versions where appropriate.
  • Ensure that payment for hosting, domains and SSLs is kept up to date.
  • Identify opportunities to rationalise hosting providers to reduce administrative time.
  • Work with members of the IT and communications team to support the creation of new websites and other digital initiatives.
  • Use Google Analytics to gather and understand the traffic and its behaviour coming to our digital properties.
  • Lead expertise in the Trust on the use of content management systems (CMS) including Drupal, Wagtail, Squarespace, WordPress & our preferred intranet solution (TBC) and other digital platforms as they come online.
  • Lead on the management of our digital channels and be the primary editor, updating most sections in collaboration with staff and super-users across the Trust. Ensure super-users keep their pages or sections fresh and up to date. This will include significant web-editing and copy-writing skills.
  • Proactively lead on writing and editing content in short timeframes – such as news and blog articles in response to relevant news and events.
  • Oversee our social media platforms, regularly and proactively updating and producing content for them.
  • Oversee the development of new digital platforms.
  • Develop and implement effective plans for the ongoing development and improvement of the Trust’s digital platforms – including developing new ways of gathering and analysing user research and analytics to support an on-going programme of web developments.
  • Steer, implement and monitor a site-wide content strategy which is aligned to our internal process and annual marketing cycles.
  • Develop and run social media campaigns and to increase user engagement across these platforms.
  • Scope digital developments – managing internal and external consultations, running competitor analyses, and writing informed, compelling proposals on the basis of these findings.
  • Create and update analysis reports across all digital platforms and to make informed recommendations on the basis of the findings.
  • Regularly report project progress and escalate issues, as appropriate, to the Head of Communications and Engagement.
  • Be responsible for maintaining the integrity of the Trust’s visual style ensuring a consistent approach is adopted across all web pages which represent different areas of activity in the Trust.
  • Work with website host companies and third party web agencies to ensure that international web standards and local information governance policies are adhered to.
  • Oversee video and podcast production, identifying need and the most effective use of these tools.
  • Manage the digital communications budget to assist with the maintenance and work on the intranet and Trust website and related activity.
  • Plan and run events in collaboration with relevant services (patient and public involvement team, Trust Secretary, clinical services etc)
  • Perform any other duties commensurate with the grade of the post, as directed by the Head of Communications and Engagement or the Director of Marketing and Communications.

This job description is an indication of the type and range of tasks that are expected of the post holder. It can be reviewed and amended in consultation with the post holder to take account of changing organisational need.

Our commitment to equality, diversity, inclusion and anti-racism

The Tavistock and Portman NHS Foundation Trust is committed to equality, diversity and inclusion. In 2021 we formally announced our commitment to becoming an anti-racist organisation and are developing a new Race Equality Strategy to help us achieve this goal.

We would warmly welcome applications from underrepresented backgrounds and LGBTQI+ identities to better understand and meet the needs of our staff, service users and students.

We have a number of staff networks which provide peer support and safe spaces for staff who hold these and other identities.

Apprenticeships logoNo smoking policyPositive about disabled peopleInvestors in People: GoldMindful employer.  Being positive about mental health.Age positiveCare quality commission - GoodStonewall equality policy. Equality and justice for lesbians, gay men, bisexual and trans people.

Applicant requirements

The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.

Documents to download

Apply online now

Further details / informal visits contact

Mike Smith
Job title
Head of Communications (Gender and Digital)
Email address
Telephone number
020 8938 2629