NHS AfC: Band 5
- NHS AfC: Band 5
- Full time - 37.5 hours per week
- Tavistock Centre
- £29,888 - £36,738 per annum inclusive of HCAs
- Today at 23:59
The Tavistock and Portman NHS Foundation Trust is a specialist mental health trust with a focus on training and education alongside a full range of mental health services and psychological therapies for children and their families, young people and adults.
We are committed to improving mental health and emotional wellbeing, believing that high quality mental health services should be available for all who need them. We bring a distinctive contribution based on the importance we attach to social experience at all stages of people’s lives, and our focus on psychological and developmental approaches to the promotion of health and the prevention and treatment of mental ill health
We contribute to the pool of ideas through our own research and development, but are also committed to bringing together the best ideas of the time, old and new, from inside and out, together with the most gifted and able professionals in our fields of endeavour. We aim to share our ideas and practice through as many routes as possible.
As a Trust we aim constantly to be evolving in nature and form in relation to the environment in which we work, to ensure that our contribution remains relevant.
We are a small, experienced and dynamic team working to destigmatise mental health and make the case for the value of relational and talking therapies. We are responsible for managing all aspects of the communications for the organisation, internal and external, across all channels. We work closely together on a portfolio basis, sharing our skills and expertise to teach and learn from one another. In this way we strive to be resilient and to allow every team member to grow in their role as they work to protect and enhance the reputation of the Trust.
As the Communications Officer, you will provide comprehensive professional communications, and digital support to the Communications Team. You will also play a key role in raising the profile of the Continuing Professional Development (CPD) courses and activities that we offer.
You will produce engaging and high-quality communications content to support internal and external promotions and campaigns across all of our workstreams. This content includes text, graphics and other rich media that will be used across all our channels: social media posts, posters, leaflets, corporate publications, patient and student information, corporate marketing collateral, email marketing campaigns and conference displays. As part of this you will obtain competitive quotes and coordinate print and design work, and use a variety of tools including Microsoft Word and the Adobe Creative Suite (including InDesign and Photoshop).
You will build relationships at all levels across the Trust to support our internal and external communications work.
You will be creative, resilient and team-oriented, with a passion for delivering outstanding integrated campaigns, while working collaboratively within brand guidelines. You will have a strong interest in digital communications, crafting copy that creates interest, desire and action.
- Develop and deliver content (digital and print) supporting Trust campaigns.
- Manage a database of contacts ensuring all process are GDPR compliant.
- Work closely with the comms team and internal stakeholders to use our social media to promote the work of the Trust and its staff and ensure that content is creative, relevant and kept up-to-date.
- Examine the effectiveness of social media activity and work with colleagues to develop and maintain efficient policies around activity – for example scheduling, content, platforms etc.
- Research, source and use external editorial content to highlight a link between our work and relevant media stories.
- Undertake stakeholder research. Investigate and analyse data to inform decisions, establishing basic trends and patterns in data and creating recommendation reports as appropriate.
- Use the insight gained from these analyses, to modify and tailor outputs for external and internal audiences
Designing and developing communications materials
- Produce high quality communications content using Adobe InDesign and Photoshop, including: social media content, posters, leaflets, corporate publications, staff briefing materials, patient and student information, corporate marketing collateral and conference displays.
- Develop collateral, including photography and graphics to support campaigns or other communications projects.
Working with the press
- Provide sensitive and nuanced handling for potentially contentious national media issues, including briefing and supporting spokespeople, developing reactive media lines and supervising interviews.
- Take and log calls from journalists and – with guidance from managers – co-ordinate responses and organise and supervise media interviews with staff.
- Draft news stories and press releases for approval by the Communications Manager or Director.
- Be responsible for logging media coverage for our records and posting positive coverage and press releases on the Trust website.
- Ensure all media calls and filming requests are logged appropriately.
Monitoring and updating our digital channels
- Update our websites across a variety of content management systems, including Wordpress, Squarespace, Drupal, and Wagtail.
- Update our staff intranet.
- Monitor social platforms and support managers in the development of content for campaigns.
- Create social media content including infographics and post across our channels.
- Attend certain meetings and events to represent marketing and communications.
- Manage and keep all logging systems up to date – including press enquiries, media coverage, press responses and the publications log and archive.
- Support the team by administrating meetings – including booking rooms, taking minutes and circulating papers.
- Actively monitor and keep the communications inbox up to date.
- Oversee and carry out mail shots, as required.
- Maintain stock control; safe use of expensive equipment/ purchase of some assets, supplies (eg photography and filming accessories, branded collateral)
- Work flexibly, sometimes working outside normal working hours during campaigns and events or at particularly busy times.
- Contribute to the smooth running of the department.
- Perform any other duties commensurate with the grade of the post, as directed by the Digital Communications Manager.
This job description is an indication of the type and range of tasks that are expected of the post holder. It can be reviewed and amended in consultation with the post holder to take account of changing organisational need.
Our commitment to equality, diversity, inclusion and anti-racism
The Tavistock and Portman NHS Foundation Trust is committed to equality, diversity and inclusion. In 2021 we formally announced our commitment to becoming an anti-racist organisation and are developing a new Race Equality Strategy to help us achieve this goal.
We would warmly welcome applications from underrepresented backgrounds and LGBTQI+ identities to better understand and meet the needs of our staff, service users and students.
We have a number of staff networks which provide peer support and safe spaces for staff who hold these and other identities.
The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.
Documents to download
Further details / informal visits contact
- Mike Smith
- Job title
- Head of Communications (Gender and Digital)
- Email address
- Telephone number
- 020 8938 2629